Vision & Mission

Our Vision

Our vision is to be recognised as the true heart of luxury retail in Abu Dhabi, and as the leaders in our field. Rooted in the history, culture and values of Abu Dhabi, we combine a world-class portfolio of watches and jewellery with a dedication to providing perfect service. Our aim is simple: to become the first choice for discerning customers, industry partners and employees alike.

Our Mission

We are a unique name in Abu Dhabi luxury retail, devoted to customers who cherish the most exceptional standards of quality and service.

We’re continually crafting and updating our collections, to reinforce and develop our reputation for Abu Dhabi’s widest and most admired range of luxury international watches, jewellery and accessories.

Through our extensive network of exquisitely appointed stores, we provide a refined, reliable and personal service, both before and after purchase. A service that will bring clients back to us again and again, forming a lasting relationship long into the future.

We are devoted to customers who cherish the most exceptional standards of quality and service.