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Passion for excellence

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva.

Internationally renowned for its watch and jewellery creations, the Group today employs 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution through 1600 points of sale and 130 dedicated boutiques.Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training.

Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The firm is also highly recognized for its High Jewellery creations and fine watchmaking and manufacture expertise, expressed in the L.U.C collection.


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