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The story of Gc is the story of Paul Marciano, founder of the GUESS fashion and lifestyle empire, an entrepreneur who aspired to greatness and made his dreams come true but is never satisfied and always looking for the next challenge

Gc represents a perfect, unique fusion of timeless fashion and quality Swiss watch making. Each timepiece is an expression in luxurious sophisticated aesthetics and refined European design. Smart Luxury is the essence of the brand – an intelligent way to live luxury. Gc offers substance, value and fine craftsmanship to fulfil dreams of self-expression and success reflecting personal achievement. Gc stands for people who are successful, are proud of it and feel good about themselves.

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