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1988 is the beginning of a long and very successful partnership between Ahmed Seddiqi & Sons and the Movado watch brand. With the professional support of Ahmed Seddiqi & Sons Movado became the leading watch brand in its segment.

Since its founding in La Chaux-de-Fonds, Switzerland more than a century and a quarter ago, Movado has achieved a legacy of design innovation, earning over 100 patents and 200 international awards for artistry and innovation in watch design and time technology.

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